Business Experts Press BEP

The Data Mirage Interactive Book App

from Business Expert Press

The Data Mirage

The Data Mirage: Why Companies Fail to Actually Use Their Data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions.
The importance of data doesn’t need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets.
However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers “have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations.”
This reflects the real world that I have experienced. In this book, I will help readers formulate an analytics strategy that works in the real world, show them how to think about KPIs and help them tackle the problems they are bound to come across as they try to use data to make better decisions. (description from Publisher)

The Data Mirage Interactive Book App

The Data Mirage interactive book app, built specifically by the author(s), gives you the full experience by turning the book into real, practical actions. The app gives you focused assessments and tools for educating, learning, and implementing positive change for you, your employees, your students, and coworkers.

Take the best ideas from Business Expert Press books and turn them into practical plans and actions.

  • Big Idea Summaries
  • Instant Assessments
  • Discussion Questions
  • Tools & Templates
  • Action Plans