How Big Companies and Startups Use “Co-Creation” to Innovate

The latest research says “co-creation” is an untapped opportunity for innovation. Here’s how to do it. When I ran the internal strategy consulting group at HP, we constantly asked ourselves, “how can we get our $40 billion global behemoth operating more like a startup?”  That’s because like most big companies, we struggled with risk-taking and moving fast. Startups…

Marketing Department Metrics Dashboard

What are Marketing Dashboards and Why Do They Matter for Marketing Departments?

How to drive better marketing outcomes through use of a marketing dashboard By upBOARD   One of the most important parts of any business is selling. To do this, business leaders need to be able to effectively market and advertise their products and services to those in their target market. With the rise of technology,…

Is Organizational Structure The Secret to Innovation?

Change your company’s structure to get bigger and better ideas. Just about everyone wants more creativity and innovation these days. But what’s the secret to getting it? While most companies agree that innovation is vital, few actually spend time creating structures or devising rewards systems hinged on creativity. Many leaders also struggle with the fact that innovation comes from culture, something…

Serious About Your Social Mission? Then Innovate It

A “lean” approach amplifies both profits and purpose. Corporate philanthropy. Benefit corporations. Nonprofits and non-governmental organizations. Doing well while doing good seems to be all the rage these days. Sounds ideal. But, if we are truly intent on achieving both, we need to start taking social impact just as seriously. Mission-driven organizations have an equal…