SWOT Analysis is a strategic planning tool that explores an organization’s internal and external environment, including strengths, weaknesses, opportunities, and threats.
What is SWOT Analysis, and what are best practices, tools and templates for teams and organizations?
Definition of SWOT Analysis
Description of SWOT Analysis
SWOT Analysis was originally introduced by Albert S. Humphrey in the 1960’s. Its simplicity has kept it a staple of business strategy and planning since just about every organization needs to understand its internal environment (strengths and weaknesses) as well as its external landscape (opportunities and threats).
Sometimes called an Internal-External Analysis (IE Analysis), SWOT analysis is used widely by many teams, organizations, and consultants to quickly assess the most relevant aspects of a company’s current and potential future strategy.
Existing organizations can use a SWOT analysis as part of their traditional planning processes. New ventures and start-ups can use SWOT analysis to gain insight into potentially future challenges and ways to create competitive differentiation. Even nonprofit organizations can use SWOT analysis. The goal is to create a simple structure that engages and aligns teams and organizations around the current state and future strategies and plans for the business.
Tools & Templates
The SWOT Analysis template is typically structured as a 2×2 matrix with each quadrant labelled according to the SWOT model – strengths, opportunities, weaknesses, and threats.
upBOARD's Online SWOT Analysis Tools & Templates
Unlike most traditional SWOT Analysis Strategy & Planning techniques, upBOARD’s online SWOT Analysis collaboration tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.