The Purpose Statement defines the basic customer needs the organization exists to fulfill. Not associated with a definitive end point, time frame, or deadline, Purpose Statements essentially answer the question “what business are we in?” in a broad yet focused way.
What are Purpose Statements, and what are best practices, tools and templates for teams and organizations?
Definition of Purpose Statement
Description of Purpose Statement
When developing a Purpose Statement, it is helpful to answer the following questions:
- What is the fundamental human need we are fulfilling?
- What would the world lose if our business ceased to exist?
- Why is our business important?
It is best to avoid sterile descriptions like “we exist to make X products and sell them to Y customers”. A good Purpose Statement is broad, fundamental, inspirational and enduring; it captures the essence of the organization and serves to guide the business for decades.
Tools & Templates
Purpose Statements are typically written as 1-2 short sentences and often communicated within presentations, reports, and other strategic documents.
upBOARD's Online Purpose Statement Tools & Templates
Unlike most traditional Purpose Statement templates, upBOARD’s online Purpose Statement collaboration tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.
Learn more about upBOARD’s portfolio of other business strategy best practice tools and templates including: Affinity Diagrams, Balanced Scorecard, Competitive Analysis, Contingency Planning, Core Competence Analysis, Critical Success Factors, Discovery Driven Planning, Five Forces Model, Force Field Analysis, Gap Analysis, Mission Statements, PEST Analysis, Portfolio Management, Purpose Statements, Scenario Planning, SOAR, Strategic Goals, SWOT Analysis, Triple Bottom Line, Values Statement, Vision Statements