What is Painstorming, and what are best practices, tools and online templates for teams and organizations?
Definition of Painstorming
Painstorming is a method that is used to discover the real factors that underlie new opportunities for an organization. More specifically, Painstorming is a more targeted form of brainstorming that allows the innovation team to critically think about the ails or problems facing an industry, the business climate, the client base, or a particular product or service. Following which, the team should generate feasible solutions for those significant issues. Through the process of Painstorming, the team seeks to systematically uncover the pain points of the customer experience with the product or service being offered.
Description of Painstorming
When engaging in the Painstorming process, encourage your team to think about solvable problems rather than producing creative “solutions” to problems that, even when solved, do not provide any real benefits to the customers, the organization or the industry as a whole. The best things to consider when painstorming are where resources are being misused or used in an unproductive manner, what new settings or markets can be used, customer complaints or suggestions for improvement, and any product features that are causing customer support issues.
Painstorming requires four steps that should be carried out in the following order:
Step 1: Define Customer Problems. Ultimately, the problems the team is aiming to solve should surround how to improve issues most important to the customer. Therefore, think critically about what innovations would be most appealing to the clientele the organization serves.
Step 2: Identify the Activity. Consider what types of interests and projects that the customers engage in everyday and how the innovative product or service can aid them in carrying out these tasks.
Step 3: Identify Insights. Appraise what procedures, tasks and devices are currently being used to assist the customers in carrying out their activities. Then, establish what customers are doing to get around the way these aids “should” be used.
Step 4: Identify Needs. Think about why it is that customers are using these processes and devices differently than intended. In other words, what is the root cause of their “pain.” To make this determination, consider what customer needs are being unmet by the status quo, what problems they have with the current situation and what customers really want out of the products or services they are purchasing. Additionally, think about what strategies customers are enacting to get around the features of current products or services that they are dissatisfied with.
After all of these factors have been given sufficient thought, it is advisable to create customer focus groups to ensure that the answers that were generated are correct. Answers that were not thought of by the team should be incorporated in order to create an innovative idea that address all customers concerns and needs.
Tools & Templates
Painstorming requires listing and categorizing issues. Therefore, in order to painstorm successfully, the team will need to use tools and templates to keep track of ideas.
upBOARD's Online Painstorming Tools & Templates
Unlike most traditional Painstorming techniques, upBOARD’s online Painstorming software collaboration tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.
Learn more about upBOARD’s library of other innovation management online best practice tools and templates, including:
70-20-10 Rule, Agile Innovation Process, Brainstorming, Business Case Development, Business Model Canvas, Concept Development, Concept Screening, Concept Testing, Context Canvas, Crossing the Chasm, Crowdsourcing, Customer Empathy Map, Customer Problem Statements, Design Thinking, Disruptive Innovation, Empathy Interviews, Ethnographic Research, Experiment Canvas, Innovation Funnel Management Process, Innovation Horizons Model, Innovation Matrix, Innovation Roadmap, Jobs to be Done, Lean Startup, Listening Hats, Minimum Viable Product, Open Innovation Process, Outcome Driven Innovation, Painstorming, Phases & Gates, Rapid Prototyping, Saturate and Group, SCAMPER, S-Curve Mapping, Stage Gate Process, Startup Innovation Management, Technology Life Cycle, Technology Scouting, Teece’s Win-Lose Innovation Model, Value Proposition Canvas and White Space Innovation.