What is a Mission Statement, and what are best practices, tools and templates for teams and organizations?
Definition of Mission Statement
A Mission Statement defines the fundamental purpose for why a company exists and may include aspects of the organization’s scope and values.
Description of Mission Statement
A Mission Statement is arguably the most critical tool an organization can have to communicate to employees, customers, shareholders, and the world at large, in a succinct sentence or two, what it is trying to create or achieve on a daily basis. It represents the organization’s core beliefs about itself and its desired impact. It is different from a vision statement, which defines and describes what the organization wishes to be in the future. The Mission Statement is intended to endure and remain relevant and unchanged as the organization evolves over time. As such, it is critical to take the time to engage and garner buy-in from the board of directors and executive leadership team when crafting the Mission Statement, as it is core to the organization’s identity and helps to shape its strategic endeavors and activities.
Tools & Templates
Mission Statements typically involve 1-2 sentences of text and are often communicated in presentations, annual reports, and other strategic documents.
upBOARD's Online Mission Statement Tools & Templates
Unlike most traditional Mission Statement techniques, upBOARD’s online Mission Statement collaboration tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.
upBOARD's Online Mission Statement Template
Learn more about upBOARD’s portfolio of other business strategy best practice tools and templates, including:
ADL Matrix, Affinity Diagrams, Baker’s 4 Strategies of Influence, Balanced Scorecard, Benchmarking, Blue Ocean Strategy, Bowman Strategy Clock, Build-Measure-Learn Feedback Loop, CAGE Distance Framework, Competitive Analysis, Competitive Landscape Analysis, Contingency Planning, Core Competence Analysis, Critical Success Factors, Discovery Driven Planning, Five Forces Model, Force Field Analysis, Gap Analysis, GE McKinsey 9-Box Matrix, Go To Market Strategy, Hambrick & Frederickson’s Strategy Diamond, Hedgehog Model, Hook Model of Behavioral Design, Hoshin Planning System, Kay’s Distinctive Capabilities Framework, Kotler’s Five Product Levels Model, Kotler’s Pricing Strategies, Lafley & Martin’s Five Step Strategy Model, McKinsey’s Seven Degrees of Freedom for Growth, Mission Statements, Mullin’s Seven Domains Model, OGSM Framework, Ohmae’s 3-C’s Model, PEST Analysis, Porter’s Diamond, Portfolio Management, Purpose Statements, Pyramid of Purpose, Scenario Planning, Simonson & Rosen’s Influence Mix, SOAR, Strategic Goals, Strategic Roadmap, Strategy Map, Strategy Roadmap, Strategy Uncertainty Map, SWOT Analysis, TOWS Matrix, Triple Bottom Line, USP Analysis, Value Chain Analysis, Value Disciplines Model, Value Net Model, Values Statement, Vision Statements, VRIO Analysis, and Weisbord’s Six-Box Model.