A Mission Statement defines the fundamental purpose for why a company exists and may include aspects of the organization’s scope and values.
What is a Mission Statement, and what are best practices, tools and templates for teams and organizations?
Definition of Mission Statement
Description of Mission Statement
A Mission Statement is arguably the most critical tool an organization can have to communicate to employees, customers, shareholders, and the world at large, in a succinct sentence or two, what it is trying to create or achieve on a daily basis. It represents the organization’s core beliefs about itself and its desired impact. It is different from a vision statement, which defines and describes what the organization wishes to be in the future. The Mission Statement is intended to endure and remain relevant and unchanged as the organization evolves over time. As such, it is critical to take the time to engage and garner buy-in from the board of directors and executive leadership team when crafting the Mission Statement, as it is core to the organization’s identity and helps to shape its strategic endeavors and activities.
Tools & Templates
Mission Statements typically involve 1-2 sentences of text and are often communicated in presentations, annual reports, and other strategic documents.
upBOARD's Online Mission Statement Tools & Templates
Unlike most traditional Mission Statement techniques, upBOARD’s online Mission Statement collaboration tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.