Amazon’s unique approach to innovation helps teams “work backwards” to create breakthroughs The best business strategies focus on meeting and exceeding customer needs and expectations. This means envisioning customer problems as well as ideal solutions to those problems before actually developing a product or service–and this is exactly how Amazon innovates. Amazon’s secret to innovation is the…Details
Soren Kaplan is a columnist for Inc. Magazine, an Affiliate at the Center for Effective Organizations at USC’s Marshall School of Business, and author of the bestselling and award-winning books Leapfrogging and The Invisible Advantage. He is a co-founder of upBOARD (the world’s first and largest platform for online business best practices), and has been recognized by the Thinkers50 as one of the world’s top thought leaders in business strategy and innovation.