What is Digital Marketing, and what are best practices, tools and online templates for teams and organizations?
Definition of Digital Marketing
Digital Marketing refers to any means of marketing a product or service using an electronic device or the internet. For instance, Digital Marketing can refer to the use of search engines, social media or e-mail campaigns to connect with current and potential clients. Digital marketing is critical for remaining competitive in any industry as customers depend on a company website to learn about their offerings.
Description of Digital Marketing
Digital Marketing is similar to traditional marketing methods in that both involve a desire and effort to make and maintain a mutually beneficial relationship with a customer. The key to a successful Digital Marketing campaign is to position yourself in the place where customers already are and use creative methods to make a connection with them. This might involve indicating how the company offerings address their needs and problems or keeping them abreast of industry news through e-mails or targeted advertisements. Additionally, the company website can be optimized such that it comes up as a result when a customer searches for particular keywords.
Digital marketing offers a number of benefits. Companies that use Digital Marketing are able to shorten the path from interest to purchase because the right information is presented at the right time. Additionally, keeping connected with potential and current customers can sustain relationships, which creates a greater potential to become sources of long-term profit. Finally, Digital Marketing can help spread awareness of the company through word-of-mouth.
Tools & Templates
Digital Marketing tools and templates vary in complexity, however most search engines and social media platforms provide native tools to track marketing campaigns. Various third party software is also available to manage and track marketing through analytics and dashboards.
upBOARD's Online Digital Marketing Tools & Templates
Unlike most traditional Digital Marketing processes, upBOARD’s online Digital Marketing tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.
Learn more about upBOARD’s portfolio of other marketing best practice tools and templates, including:
7 Cs Compass Model, AIDA Marketing Model, BCG Matrix, Brand Identity Prism, Brand Pyramid, Closed Loop Customer Feedback, Content Marketing, Content Marketing Metrics, Customer Experience Maturity Model, Customer Relationship Management, Customer Journey Mapping, Digital Marketing, Environmental Scanning, Ethnographic Research, Four Ps, Market Sizing, Net Promoter Score, Personas, Positioning, Segmentation, STP Model, Trend Mapping, and Value Propositions.