Design Thinking is a human-centered approach to problem-solving used to create new and innovative ideas for business. Design Thinking includes a mindset focused on discovering people’s problems and challenges, and then using those to develop practical solutions to address them.
What is Design Thinking, and what are best practices, tools and templates for teams and organizations?
Definition of Design Thinking
Description of Design Thinking
The concept of Design Thinking was developed by IDEO founder David Kelley, whose method focuses on three main elements of a product or solution: people, technology, and business. All of these aspects must be focused on the customer, since the customer is the ultimate driver of the success of a product, service, or business model. Design Thinking consists of four main elements:
- Define the Problem: Choose the right problem to solve in order to make customers’ lives easier, then frame the problem in a way that invites creative solutions.
- Generate and analyze many solutions: Gathering insights from multiple disciplines in a judgement-free environment will provide a wider range of ideas.
- Refine and improve selected ideas: This stage may need to be repeated many times until the right idea surfaces.
- Choose the best solution and execute: Commit resources to make the selected idea successful.
By focusing on customers and their unmet needs, Design Thinking helps organizations be more innovative, create higher demand, and bring their products and services to market faster. Today, many universities and programs teach design thinking, most notably the Design School (D School) at Stanford University. Many of these programs base their methodologies in ethnography, qualitative research, various brainstorming techniques, and the Lean Start-up movement.
Tools & Templates
Design Thinking has been adopted by many organizations focused on developing human-centered approaches to new products, processes, customer experiences, and business models. Some of these organizations have adapted design thinking into “toolkits” such at Intuit’s Design for Delight toolkit, Adobe’s Kickbox toolkit, and the California State Automobile Association’s Innovation Toolkit. These toolkits usually contain processes and templates for interviewing and observing customers, brainstorming, rapid prototyping, business model design, and other related tools
upBOARD's Online Design Thinking Tools & Templates
Unlike most traditional Design Thinking templates in MS Word, Excel, or PowerPoint, upBOARD’s online Design Thinking tools allow any team or organization to instantly begin collaborating with our complete templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other software, elegant intuitive designs, and full access on any desktop or mobile device.