What is a Customer Problem Statement, and what are best practices, tools and templates for teams and organizations?
Definition of Customer Problem Statement
A Customer Problem Statement is a detailed description of an issue that needs to be addressed by a problem-solving team. It is written to focus the team at the beginning, keep the team on track during the innovation project, and to confirm that the team delivered an appropriate solution that addresses a real customer need at the end of the project.
Description of Customer Problem Statements
Customer Problem Statements are created by following the process in the steps below:
- Describe the current conditions of a customer’s situation
- Explain the current problem from the customer’s perspective
- Explain the financial or other intangible costs of the problem
- Provide backup evidence
- Propose a solution
- Explain the benefits of the solution
- Summarize the problem and ideal solution
The Customer Problem Statement is a critical component of a project’s statement of purpose. It helps all members of the team understand why they are working on the project and helps provide clarity on the reasons behind the project. With a Customer Problem Statement as the backbone of a project, team members will be less likely to understand the problem differently, and will be more likely to strive for a common solution.
Tools & Templates
When it comes to templates for creating Customer Problem Statements, most teams create a single sentence or statement that highlights the specific customer problem they will address as part of their project.
upBOARD's Customer Problem Statement Tools & Templates
Unlike most traditional templates in MS Word, Excel, or PowerPoint, upBOARD’s online Customer Problem Statement template allows any team or organization to instantly begin collaborating with our complete input form that focuses on customer issues, needs, and emotions. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other software, elegant intuitive designs, and full access on any desktop or mobile device.
Learn more about upBOARD’s library of other innovation management online best practice tools and templates, including:
Agile Innovation Process, Business Case Development, Business Model Canvas, Concept Development, Concept Screening, Concept Testing, Customer Empathy Map, Customer Problem Statements, Design Thinking, Innovation Funnel Management Process, Innovation Horizons Model, Innovation Roadmap, Jobs to be Done, Lean Startup, Listening Hats, Open Innovation Process, Painstorming, Rapid Prototyping, SCAMPER, S-Curve Mapping, Stage Gate Process, Technology Life Cycle, Technology Scouting, and Teece’s Win-Lose Innovation Model.