What is a Context Canvas, and what are best practices, tools and online templates for teams and organizations?
Definition of Context Canvas
A Context Canvas is used to develop a deep sense of the environment in which a product or service is being created. Specifically, this tool can be used to guide thinking about what is happening in the organization and the broader world that might affect the business in the future. A Context Canvas should be revisited several times to be used effectively, as evidence of trends is gathered or new trends are discovered.
Description of Context Canvas
The Context Canvas includes seven dimensions:
- Demographic trends: Consider changes in the education, employment, population, gender etc. of the markets and countries where the business operates.
- Rules and regulations: List any rules or regulations that might affect the organization in the near or distant future. Here, it would be helpful to track what advisory bodies or lobbyists are campaigning for.
- Economy and environment: Write any economic trend changes that have happened or are happening as well as any global changes that might have an impact on the markets in which the organization operates.
- Competition: Consider if there are any new or emerging competing organizations that are entering the market.
- Technology trends: Brainstorm any new technologies that are emerging and how they might impact the business.
- Customer needs: Contemplate what customers might need in their products and services and how that might change in the future. Consider any changes in trends or new products or services that are becoming more commonplace.
- Uncertainties: Identify any fundamental unknowns or disruptions that could have the potential to have a large impact on the business, even if the manner in which this occurs is not yet clear.
Tools & Templates
The Context Canvas is often developed using a template, typically a poster or PDF. The canvas can also be created and shared in presentations, spreadsheets, and other strategic documents.
upBOARD's Online Context Canvas Tools & Templates
Unlike most traditional Context Canvas processes, upBOARD’s online Context Canvas tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.
Learn more about upBOARD’s library of other innovation management online best practice tools and templates, including:
70-20-10 Rule, Agile Innovation Process, Brainstorming, Business Case Development, Business Model Canvas, Concept Development, Concept Screening, Concept Testing, Context Canvas, Crossing the Chasm, Crowdsourcing, Customer Empathy Map, Customer Problem Statements, Design Thinking, Disruptive Innovation, Empathy Interviews, Ethnographic Research, Experiment Canvas, Innovation Funnel Management Process, Innovation Horizons Model, Innovation Matrix, Innovation Roadmap, Jobs to be Done, Lean Startup, Listening Hats, Minimum Viable Product, Open Innovation Process, Outcome Driven Innovation, Painstorming, Phases & Gates, Rapid Prototyping, Saturate and Group, SCAMPER, S-Curve Mapping, Stage Gate Process, Startup Innovation Management, Technology Life Cycle, Technology Scouting, Teece’s Win-Lose Innovation Model, Value Proposition Canvas and White Space Innovation.