Content Marketing is a marketing methodology that involves the provision of high-quality and pertinent information aimed at potential customers to help them make better informed decisions about the products or services they might need. Many companies now use Google Analytics and other SaaS software dashboards to measure the effectiveness of their content marketing campaigns.
What is Content Marketing, and what are best practices, tools and templates for teams and organizations?
Definition of Content Marketing
Description of Content Marketing
The premise underlying Content Marketing is that brand awareness, value perception and sales can increase when companies give away informative content that helps customers learn about the latest and most relevant issues, trends and topics tied to their products and services.
While Content Marketing is not a new approach, it has gained increasing relevance in recent years as a result of the shift to e-commerce. Customers are more empowered than ever. Giving them the information they need in a compelling way will help establish your company as a leader and will likely make customers trust your brand over others.
Content Marketing should be part of an overall marketing strategy that employs various types of content, including white papers, infographics, e-books, videos, case studies, and more, in addition to multiple social marketing platforms for sharing content, such as Facebook, LinkedIn, Pinterest, and Twitter. While giving away information is valuable for brand awareness and cultivating customer relationships, gating some content is standard practice and designed to entice potential customers to give the company their information or possibly make a purchase in order to obtain higher value content.
Tools & Templates
Content Marketing tools and templates are most often found as part of various online software and social marketing platform dashboards.
upBOARD's Online Content Marketing Tools & Templates
Unlike most traditional Content Marketing software and tools, upBOARD’s online Content Marketing collaboration tools and dashboards allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.
Learn more about upBOARD’s portfolio of other marketing best practice tools and templates including: Brand Identity Prism, Brand Pyramid, Closed Loop Customer Feedback, Content Marketing, Customer Journey Mapping, Environmental Scanning, Ethnographic Research, Four Ps, Market Sizing, Net Promoter Score, Personas, Positioning, Segmentation, Trend Mapping, Value Propositions