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Content Marketing is a widely used, targeted marketing strategy that is created with the intention of formulating and continuously circulating unique content about a product or service that is pertinent to the customer. By emphasizing information that is truly important to the customer, content marketing is believed to increase the amount of profits attained from a good or service. In addition to increasing sales, content marketing will save the organization money and time spent developing strategies that are not well-received by the client and will help to improve customer loyalty by creating marketing content that customers perceive to be more personal. Typically, content marketing is used to draw more attention to the organization, expand the client base, promote online sales and online product engagement, or create more visibility of the brand in the market.
Content Marketing differs from more traditional marketing strategies in that its focus is on building a strong relationship with current clientele rather than selling them a product or service. In order to build that strong relationship, content marketing requires that you create engaging content for your customers such as:
In order to determine the success of Content Marketing, your team can consider using the following metrics:
Content Marketing requires trend analysis tools as well as software used to pull all of the aforementioned metrics from the website. A variety of online tools can be used to support content marketing efforts like Google Analytics.
Unlike most traditional Content Marketing techniques, upBOARD’s online Content Marketing collaboration tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.
Learn more about upBOARD’s portfolio of other marketing best practice tools and templates, including:
7 Cs Compass Model, AIDA Marketing Model, BCG Matrix, Brand Identity Prism, Brand Pyramid, Closed Loop Customer Feedback, Content Marketing, Customer Experience Maturity Model, Customer Journey Mapping, Environmental Scanning, Ethnographic Research, Four Ps, Market Sizing, Net Promoter Score, Personas, Positioning, Segmentation, STP Model, Trend Mapping, and Value Propositions.