upBOARD’s founders are serial entrepreneurs and industry experts with deep understanding of the challenges that teams and organizations face in today’s disruptive world. For over 20 years, we have provided thought leadership in the fields of business strategy, innovation, business process management, and technology.

We have founded, led, and sold Silicon Valley start-ups, and know how to drive breakthrough innovation at the intersection of emerging technology, collaborative team and organizational processes, and human-centered experience design.

upBOARD’s software platform for business best practices and dashboards drives strategic alignment, collaboration, and execution

Michael Lynch

Michael is a creative and successful executive with extensive leadership experience in delivering innovative 3D/VR/AR/Collaboration products and building global businesses. Prior to founding upBOARD, Michael led the Internet of Things business at SAP. He joined SAP as part of the acquisition of Right Hemisphere Inc., where he held the position of CEO. During his tenure, he transformed a small tools provider for graphics professionals to the global leader in Visualization software for Global 1,000 manufacturers. He closed multiple rounds of venture financing with Sequoia Capital, Sutter Hill Ventures, SAP Ventures, NVIDIA, and others. Michael led the company to a successful acquisition by SAP. Previously, he was the VP in charge of creative product development at 7th Level where he helped grow the company from 20 employees to IPO. At 7th Level, he led the production of over thirty award winning Internet, education and entertainment software products for Disney, Real Networks, IBM, Microsoft and Sony. Prior to working in Technology, Michael was a successful actor/singer/dancer on Broadway where he starred in Fiddler on the Roof, Jerome Robbin’s Broadway and Les Miserables. Michael also starred on Television’s General Hospital and more. Michael attended the Manhattan School of Music where he studied Opera.

Soren Kaplan

Soren is the Wall Street Journal bestselling and award winning author of Leapfrogging and The Invisible Advantage, an Affiliated Professor at the Center for Effective Organizations at USC’s Marshall School of Business, a writer for Fast Company and Inc. Magazine, a globally recognized keynote speaker, and the Founder of InnovationPoint. As a leading expert in disruptive innovation, innovation culture, and business model innovation, he has worked with Disney, NBCUniversal, Kimberly-Clark, Colgate-Palmolive, Hershey, Red Bull, 3M, Medtronic, Roche, Philips, Cisco, Visa, Ascension Health, CSAA Insurance Group, the American Nurses Association, PwC, Accenture, Mercer and numerous others. Soren previously led the internal strategy and innovation group at Hewlett-Packard (HP) during the roaring 1990’s in Silicon Valley and was a co-founder of iCohere, one of the first web collaboration platforms for online learning. He has been quoted, published, and interviewed by Harvard Business Review, Fast Company, Inc., Forbes, CNBC, National Public Radio, the American Management Association, and USA Today, among many others. He has been recognized by the Thinkers50 as one of the world’s top thought leaders in business strategy and innovation. He resides in the San Francisco Bay Area, has lived and worked extensively in Europe, and holds dual US-French citizenship.

Michael Rothrock

As a co-founder of upBOARD, Michael is a seasoned technology executive and entrepreneur with vast experience spanning both large enterprises and successful start-ups. With two decades of experience in large scale collaboration, mobility, and mission critical systems, Michael formerly served as Chief Platform Officer at MaxPlay. At MaxPlay, Michael led the technology vision and team responsible for creating a high performance, scalable system that powered a next-generation live collaboration experience. Michael’s vision and hands-on work in “high speed collaboration” was patented by the company and become a key competitive differentiator. Prior to MaxPlay, Michael co-founded ionGrid where he served as VP of Product and Services, building the company and leading it to a successful sale to NetApp. Earlier in his career, Michael held a series of positions with increasing responsibility at Interwise (acquired by AT&T), Orative (acquired by Cisco), and Portal Software (IPO).


Our work has been profiled globally by both the popular and business press.

upBOARD’s software platform for business best practices and dashboards drives strategic alignment, collaboration, and execution

Our deep insight into the needs and pain points of teams and organizations comes from extensive experience working with some of the world’s leading brands.

upBOARD’s software platform for business best practices and dashboards drives strategic alignment, collaboration, and execution

For articles and resources about the future of collaboration, strategy, development, and innovation, visit our Blog.