What is The Build Measure Learn Feedback Loop, and what are best practices, tools and online templates for teams and organizations?
Definition of Build Measure Learn Feedback Loop
The Build-Measure-Learn Feedback Loop is a process that translates potentially risky ideas or strategies that top management is not completely certain about into beneficial knowledge that can be used to promote progress in the organization. More specifically, this knowledge can be applied to idea and product development as well as general business strategy. In order to use this strategy effectively, the organization must first identify the process that needs to be improved. Therefore, before the loop can be used, background information or “data” should be collected.
Description of Build Measure Learn Feedback Loop
There are three stages in the Build-Measure-Learn Feedback Loop: Build, Measure and Learn
- Phase 1: Build. The general goal of this phase is to design the “experiment” the organization will conduct to come to conclusions about the uncertainties in new product developments or strategies. This involves determining what methods will be used to gather the necessary data as well as the simplistic and realistic steps that can be taken to test doubted assumptions. For example, interviews could be conducted with or surveys could be distributed to key personnel. The results from these actions should be conclusive enough that any alternatives can be ruled out.
- Phase 2: Measure. In this stage, the organization uses the results from the experiment to evaluate whether any forward progress has been made toward determining whether to implement a strategy. The data should be organized in an easily digestible way, made for a broad audience, and studied to decide whether the results demonstrate different patterns from what was expected or not. These conclusions and implications should be presented in an engaging way to the relevant senior leaders.
- Phase 3: Learn. The final phase involves choosing whether to actually implement the contested strategy or consider ways to revise it. The organization might consider talking to customers and other key stakeholders to determine how those outside of the company perceive the decision. Whatever decision is made should be communicated to the rest of the company so everyone knows how to proceed. Additionally, the organization then needs to determine what the next step should be based on the decision that is made.
Tools & Templates
The Build-Measure-Learn Feedback Loop is typically supported with various document and presentation software. Initial background information can be recorded using Microsoft Word. Data analysis can be conducted using Microsoft Excel depending on what data the organization decides to collect. Finally, Microsoft PowerPoint can be used to create the presentation of results & conclusions.
upBOARD's Online Build Measure Learn Feedback Loop Tools & Templates
Unlike most traditional Build-Measure-Learn Feedback Loop techniques, upBOARD’s online Build-Measure-Learn tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.
Learn more about upBOARD’s portfolio of other business strategy best practice tools and templates, including:
2 X 2 Matrix, ADL Matrix, Affinity Diagrams, Baker’s 4 Strategies of Influence, Balanced Scorecard, Benchmarking, Blue Ocean Strategy, Bowman Strategy Clock, Build-Measure-Learn Feedback Loop, Business Model Canvas, CAGE Distance Framework, Competitive Analysis, Competitive Landscape Analysis, Contingency Planning, Core Competence Analysis, Critical Success Factors, Discovery Driven Planning, Economic Value Added, First Mover Advantage, Five Forces Model, Force Field Analysis, Gap Analysis, GE McKinsey 9-Box Matrix, Go To Market Strategy, Hambrick & Frederickson’s Strategy Diamond, Hedgehog Model, Hook Model of Behavioral Design, Hoshin Planning System, Kay’s Distinctive Capabilities Framework, Key Outcome Indicators, Kotler’s Five Product Levels Model, Kotler’s Pricing Strategies, Lafley & Martin’s Five Step Strategy Model, McKinsey 7S Model, McKinsey’s Seven Degrees of Freedom for Growth, Mergers & Acquisitions, Mission Statements, Mullin’s Seven Domains Model, OGSM Framework, Ohmae’s 3-C’s Model, Partner Relationship Management, PEST Analysis, PESTLE Analysis, Porter’s Diamond, Portfolio Management, Purpose Statements, Pyramid of Purpose, Scenario Planning, Simonson & Rosen’s Influence Mix, SMART Performance Metrics, SMARTER Goals, SOAR, Strategic Goals, Strategy Map, Strategy Roadmap, Strategy Uncertainty Map, SWOT Analysis, TOWS Matrix, Triple Bottom Line, USP Analysis, Value Chain Analysis, Value Disciplines Model, Value Net Model, Values Statement, Vision Statements, VRIO Analysis, and Weisbord’s Six-Box Model.