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7 Cs Compass Model is a template that can be used to explain the reason an organization is experiencing success or failure in the market. In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well as the segment to which the strategies are being targeted. The seven Cs are Corporation, Commodity, Cost, Communication, Channel, Consumer and Circumstances.
Broadly speaking, the seven Cs are the seven factors that need to be considered when determining what about the organization either needs to be modified to improve market performance or maintained in order to preserve market position. The 7 Cs of the 7 Cs Compass Model incude:
Encapsulated within the 7 Cs Compass Model is the Four Cs, which include customer focused success factors. These are commodity, cost, communication and channel. Notably, the Four C’s are the more customer-centric version of the Four P’s supply side model (i.e., product, price, place and promotion).
The 7 Cs Compass Model is often used in conjunction with the SWOT analysis to determine the strengths and weakness of the organization.
Unlike most traditional 7 Cs Compass Model techniques, upBOARD’s online 7 Cs Compass Model collaboration tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.
Learn more about upBOARD’s portfolio of other marketing best practice tools and templates, including:
7 Cs Compass Model, AIDA Marketing Model, BCG Matrix, Brand Identity Prism, Brand Pyramid, Closed Loop Customer Feedback, Content Marketing, Content Marketing Metrics, Customer Experience Maturity Model, Customer Relationship Management, Customer Journey Mapping, Digital Marketing, Environmental Scanning, Ethnographic Research, Four Ps, Market Sizing, Net Promoter Score, Personas, Positioning, Segmentation, STP Model, Trend Mapping, and Value Propositions.